SAAB Advertising

Saab vs. wysiwyg

This interesting print Ad “Saab vs. wysiwyg” is one from Saab vs. …” series Advertising campaign launched in 1999 by SAAB USA.

wysiwyg” is known term from Computing and design, and is an acronym for “What You See Is What You Get“. “wysiwyg” is the ability of the user to be able to visualize what they are producing.   In 1950 Gibson proposed that visual perception was direct perception. That is, what we see and the meaning we extract from it is directly obtained from the appearance of the object we are looking at. We see the object as it is.

saab-WYSIWYG

Continue reading after the ad

A rather unimaginative way of looking at the World.  Take the Saab 9-5 wagon. On the surface, a cargo carrier. But look under the hood. A turbocharged engine that generates enourmous amounts of torque. The car’s versatility is evident: Cargotracks for securing loads, an optional sliding floor to make loading easier. But what about the torsionally rigid body construction that gives the car handling characteristics similar to a sports sedan? Can you see that?

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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