SAAB

“Saab vs.” Advertising campaign

"Saab vs." Advertising campaign

“Saab vs.” Advertising campaign launched in 1999. Was one of the more interesting promotional campaign from the automotive industry, one successful, all in the spirit of the unusual SAAB brand.

The campaign worked Martin Agency and its creative director Kerry Feuerman said that for a year and a half doing research on brands before they started working on commercials.

It was the first global campaign of the company, and the first that has enabled the promotion of different models and their opportunities in different markets, but has done so everywhere was thematically consistent and coherent.

As part of this campaign created a number of creative for TV, print, outdoor and Web ads that used “Saab vs.” Theme. Below, see the interesting print of creativity:

6876554072 6259809610 z Saab vs. advertajzing kampanja

6876554088 e4c1953cf8 z Saab vs. advertajzing kampanja

7022657029 dfbeb6dbfc z Saab vs. advertajzing kampanja

6876554120 feb2f97828 z Saab vs. advertajzing kampanja

7022657135 eb22b46836 z Saab vs. advertajzing kampanja

6876554288 f3a527d030 z Saab vs. advertajzing kampanja

6876554324 5caf65a86b z Saab vs. advertajzing kampanja

6876554398 308f0d2be3 z Saab vs. advertajzing kampanja

7022657119 1337ddfed2 z Saab vs. advertajzing kampanja

6876555196 75fb7f02fc z Saab vs. advertajzing kampanja

7022657361 f00845e1a4 z Saab vs. advertajzing kampanja

7022658153 7310b5d549 c Saab vs. advertajzing kampanja

6876555130 a103e3a7be z Saab vs. advertajzing kampanja

7022657919 0f6f2876d0 z Saab vs. advertajzing kampanja


1 Comment

Leave a Reply