Saab History

The remarkable journey of the Saab 93, from its debut in 1955 to its enduring legacy today. Discover the design evolution, engineering marvels, and unique features that define this Swedish automotive icon, celebrating 68 years of excellence.

Discover the Saab 900 Silver Arrow, a limited Dutch edition with unique features and spirited performance. Explore the enduring love of its owners and the timeless allure of the Saab brand.

Explore the rich history of Saab's collaboration with Hirsch Performance, focusing on the Saab 9-5 Aero and its transformation into a high-performance icon. Discover the incredible power, stylish enhancements, and the unique features that set this vehicle apart. Dive into the details of Hirsch Performance's meticulous tuning, aerodynamic packages, and much more, as we take you on a journey through the evolution of automotive excellence.

In the turbulent 1970s, Saab introduced an ingenious solution to combat the oil crisis - the Saab 99 Petro. Born in Finland, this special version of the Saab 99 GL boasted dual fuel functionality, allowing drivers to switch between conventional gasoline and unconventional Soviet kerosene. The dashboard featured an "Extra" button for gasoline mode during cold starts, offering a glimpse into the automotive ingenuity of yesteryears. Join us on a thrilling ride back in time as we explore the Saab 99 Petro and its pursuit of fuel flexibility in an era dominated by energy uncertainty. Discover how this remarkable car captivated Finnish drivers, offering both economical advantages and an unforgettable, if somewhat pungent, driving experience. Relive the era of innovation and reminisce about the days when unconventional solutions were the key to navigating through energy crises. The Saab 99 Petro may be a relic of the past, but its legacy lives on, reminding us that the road to progress is often paved with audacious twists. Embark on a journey into the world of the Saab 99 Petro and embrace the nostalgia of a bygone automotive era.

The Cadillac BLS, a unique blend of Swedish engineering and American luxury, remains a hidden gem in Cadillac's history. Discover its uncanny design, the Saab connection, and the bold attempt to conquer the European market. Explore the performance, interior, and the legacy it left behind for future Cadillac models.

Experience the enduring legacy of the Saab Sonett, Sweden's remarkable response to the Corvette. With its innovative engineering and timeless design, this sought-after collector's car continues to impress, showcasing Saab's commitment to excellence in automotive design

In the summer of 1971, Saab 99 made waves with its advertisement showcasing the resilience of its bumpers. The commercial featured the car repeatedly crashing into a pole, while the black bumpers with shiny trim and the text "Saabs stötfångande stötfångare" (Saab's bumper that absorbs impacts) flexed in and out with each collision. This clever marketing tactic captured the attention of Swedish TV viewers and became a hit. The advertisement not only demonstrated the bumper's ability to absorb crash energy but also highlighted its durability and resistance. Saab's innovative approach to bumper design set a new standard in automotive safety and solidified its reputation as a leader in the industry.

Saab's journey from aircraft to automobiles is a captivating tale of Swedish ingenuity. Explore the Ursaab prototype, the birth of the Saab 92, and the enduring legacy of innovation that propelled Saab into automotive greatness. Discover the remarkable story behind this iconic Swedish brand.

It is with great sadness that we announce the passing of Carl-Magnus Skogh, a true legend in the world of rally racing. Skogh, along with his brother Rolf as his map reader, was one of the pioneering drivers at Saab,...

Are you a true Saab enthusiast? If so, we have an exciting opportunity for you. A historic Saab 9-5ng from the final generation is now up for auction. What makes this car truly special is that it is one of...