Saab History

SAAB Automobile was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. In 1968 the parent company merged with Scania-Vabis, and ten years later the Saab 900 was launched, in time becoming Saab’s best-selling model…

2002 Saab 9-5 Aero Wagon by Hirsch
Saab History

Saab’s Legacy of Performance: The Collaborative Journey with Hirsch Performance

Explore the rich history of Saab's collaboration with Hirsch Performance, focusing on the Saab 9-5 Aero and its transformation into a high-performance icon. Discover the incredible power, stylish enhancements, and the unique features that set this vehicle apart. Dive into the details of Hirsch Performance's meticulous tuning, aerodynamic packages, and much more, as we take you on a journey through the evolution of automotive excellence.

Dual Fuel Capability: The Saab 99 Petro featured two fuel inlets, allowing it to run on two different types of fuel.
Saab History

Nostalgic Innovation: Saab 99 Petro – A Saab With a Soviet Twist

In the turbulent 1970s, Saab introduced an ingenious solution to combat the oil crisis - the Saab 99 Petro. Born in Finland, this special version of the Saab 99 GL boasted dual fuel functionality, allowing drivers to switch between conventional gasoline and unconventional Soviet kerosene. The dashboard featured an "Extra" button for gasoline mode during cold starts, offering a glimpse into the automotive ingenuity of yesteryears. Join us on a thrilling ride back in time as we explore the Saab 99 Petro and its pursuit of fuel flexibility in an era dominated by energy uncertainty. Discover how this remarkable car captivated Finnish drivers, offering both economical advantages and an unforgettable, if somewhat pungent, driving experience. Relive the era of innovation and reminisce about the days when unconventional solutions were the key to navigating through energy crises. The Saab 99 Petro may be a relic of the past, but its legacy lives on, reminding us that the road to progress is often paved with audacious twists. Embark on a journey into the world of the Saab 99 Petro and embrace the nostalgia of a bygone automotive era.

During the summer of 1971, the Saab 99's bumper was presented in prime time on Swedish state television. The commercial showed a Saab 99 repeatedly crashing into a pole. The black bumpers with a blank strip and the decal text "Saab's bumper bumper" spring in and out with every collision. This marketing trick was a great success and caught the attention of Swedish TV viewers.
Saab History

The Fascinating History of the Bumper – From Useless to Essential

In the summer of 1971, Saab 99 made waves with its advertisement showcasing the resilience of its bumpers. The commercial featured the car repeatedly crashing into a pole, while the black bumpers with shiny trim and the text "Saabs stötfångande stötfångare" (Saab's bumper that absorbs impacts) flexed in and out with each collision. This clever marketing tactic captured the attention of Swedish TV viewers and became a hit. The advertisement not only demonstrated the bumper's ability to absorb crash energy but also highlighted its durability and resistance. Saab's innovative approach to bumper design set a new standard in automotive safety and solidified its reputation as a leader in the industry.

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