SAAB Advertising

Saab and FC Manchester City

Saab & Manchester CitySaab & Manchester City

August 1982 FC Manchester City kicked off the new season with shirt sponsors for the 1st time negotiating a 2 year deal with SAAB,  although the deal was made trough the local Manchester based Saab importer, and not with the Swedish company as such.

Shirt sponsoring was big news at the time. Liverpool lead the way with Hitachi then Everton with Hafnia.

Saab 900 & FC Manchester City
Saab 900 & FC Manchester City

Swedish car manufacturers Saab became City’s first shirt sponsor in 1982, but Japanese company Brother who primarily produce printers, photocopiers etc., are the sponsors still often associated with the club despite not appearing on a City shirt since 1999.

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Oldham Athletic and Saab

Except of City, local Saab dealer sponsored another football club in Manchester – Oldham Athletic. The dealership Pentagon Saab, based on Chadderton Way, covered the 2011/12 npower League One season.

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Sponsorship It also provides chief executive Alan Hardy and head of youth development Tony Philliskirk ( pictured ) with a Saab 9-3 SportWagon apiece.
Sponsorship It also provides chief executive Alan Hardy and head of youth development Tony Philliskirk ( pictured ) with a Saab 9-3 SportWagon apiece.
Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

1 Comment

  • Not a football fan myself but this reminds us what a great brand SAAB was and that it offered something different in the car market from the ordinary and mundane. 😓
    “Move your mind” as the slogan so cleverly said… 🤗

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