SAAB Advertising

Saab in Shell’s Captivating Car Portrait Campaign: Stories of Connection and Passion

Unveiling the Passion: Shell's Car Portrait Campaign by Amy Shore, Featuring the Stunning Saab

Renowned photographer Amy Shore captures the emotional bond between car owners and their vehicles in Shell's captivating portrait campaign.Renowned photographer Amy Shore captures the emotional bond between car owners and their vehicles in Shell's captivating portrait campaign.

Shell, in collaboration with renowned car photographer Amy Shore, recently concluded a special photo session in March. This unique project aimed to capture the deep emotional bond between car owners and their vehicles, focusing on the average or distinctive owners who are regular consumers of Shell’s fuels. One of the standout participants was a proud owner of a stunning green Saab. Let’s delve into this captivating campaign and explore the enchanting stories shared by these passionate car owners.

Capturing the Essence

Amy Shore, a Nikon ambassador, poured her heart and soul into this project, resulting in three breathtaking portraits of car owners and their beloved vehicles. The aim was to encapsulate the profound connection individuals have with their cars, resonating with the experiences many of us share with our own vehicles. These portraits not only showcase the beauty of the cars themselves but also tell a story of love, memories, and personal journeys.

Unveiling the Portraits

Each portrait is a testament to the unique relationship between the car owner and their vehicle. The viewer can experience the emotions evoked by the owners as they share their stories. From the vibrant green Saab to the other remarkable cars featured, every photograph tells a captivating tale. Shell’s collaboration with Amy Shore ensured that every detail was meticulously captured, resulting in images that truly bring these stories to life.

Behind the Scenes

Amy Shore’s talent shines through not only in the final portraits but also in the behind-the-scenes glimpses of her creative process. These candid shots offer a rare opportunity to witness the photographer at work, capturing the essence of each car and its owner. The dedication and passion she brings to her craft are evident, further enhancing the allure of this campaign.


Photographer Amy Shore passionately captures the essence of the proud Saab owner and their remarkable vehicle during the captivating behind-the-scenes session of Shell's car portrait campaign.

Photographer Amy Shore passionately captures the essence of the proud Saab owner and their remarkable vehicle during the captivating behind-the-scenes session of Shell’s car portrait campaign.

The Power of Connection

Shell’s decision to highlight the personal stories behind these cars demonstrates the power of human connection. These portraits resonate with car enthusiasts and average consumers alike, reminding us of the emotional significance our vehicles hold in our lives. By showcasing the deep bond between owners and their cars, Shell’s campaign strikes a chord with a wide range of individuals.

Fueling the Passion

As a leader in the energy industry, Shell understands the importance of providing high-quality fuels to enable remarkable journeys. This campaign not only highlights the exceptional vehicles but also emphasizes the role Shell plays in fueling the passions of car owners. By supporting these stories, Shell solidifies its commitment to providing reliable fuels for extraordinary adventures.

Sharing the Stories

The impact of this campaign extends beyond the portraits themselves. Car enthusiasts, social media users, and everyday consumers can all engage with these captivating tales, fostering a sense of connection and appreciation for the role vehicles play in our lives.

Shell’s collaboration with renowned car photographer Amy Shore has resulted in a remarkable portrait campaign, showcasing the deep emotional connections between car owners and their vehicles. These captivating portraits capture the essence of each car owner’s story, revealing the unique bond they share with their automobiles.

With meticulous attention to detail, Amy Shore has brought these stories to life, leaving viewers captivated by the beauty and personal narratives behind each photograph. Shell’s commitment to fueling passions is evident through this campaign, resonating with car enthusiasts and everyday consumers alike.

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