Fifty Years of Saab Legacy on Display
The Saab Car Museum in Trollhättan, the spiritual home of Saab enthusiasts worldwide, is turning 50 in 2025. And on Saturday, September 6, fans from across the globe are invited to mark this milestone not with a formal gala or a conventional car meet, but with a birthday party — Saab style.
Expect the unexpected: roaring rally engines, historic prototypes rolled out for fresh air, exclusive behind-the-scenes access, and of course, the company of like-minded Saab faithful who understand that this brand was never about ordinary.
What to Expect: Highlights of the Day
Car Parade Through the Innovatum District
An exclusive lineup of handpicked Saabs from the museum’s collection will take to the streets in a choreographed motorcade. From smoky two-strokes to high-pressure turbos, this parade promises a sensory blast from the past.
Workshop Tour
Step into the holy grail of Saab preservation. For one day only, visitors will be allowed inside the museum’s workshop, where cars are maintained, restored, and brought back to life.
Roger & Saab Photo Exhibition
Roger Lärk, the photographer who documented Saab from the 1970s onward, will present his stunning archival photo collection. This exhibition is exclusive to the museum’s 50th anniversary year.
Start-up of Iconic Racing and Rally Cars
In the courtyard, engines from Saab’s racing and rallying past will be fired up for attendees. A rare chance to hear the heartbeat of the Saab competition era.
Quiz by the Saab Car Museum Support Organization
Buy a ticket and you’re automatically in the running for prizes in a Saab-themed quiz, hosted by the museum’s support organization.
Innovatum Science Center
Right next door to the museum, the Innovatum Science Center is joining the celebration by reducing their entrance fee to just 50 SEK for the day – perfect for family visitors.
Affordable Entry and Presale Benefits
- Entrance Fee: Only 50 SEK for everyone on the day (regular price 140 SEK).
- Presale Package: 150 SEK via Tickster includes entry, an exclusive anniversary sticker, and a coffee + anniversary cake combo.
- Food Deal: Nova Mat och Möten is serving up the anniversary pastry with coffee or tea for 50 SEK (included in presale).
Booking in advance doesn’t save you money, but it helps ensure you don’t miss out on limited items like the pastry and sticker if demand is high.
Parking and Practical Info
Parking across the Innovatum District is free, with designated areas near the museum. However, premium spots near the entrance are reserved for display cars and museum vehicles. A site map showing all available parking areas will be provided.
Special Edition Merchandise
To mark the golden jubilee, the museum is releasing a line of limited-run products featuring the anniversary symbol. These items will only be available during 2025, so don’t miss your chance to pick up collectible memorabilia.
Where to Stay in Trollhättan
Two local hotels are offering discounts for museum visitors:
- Scandic Swania: 15% off regular prices with the promo code “PRO15SE”
- Best Western Hotel Trollhättan: 15% off using code “SAAB15” (booking via email or phone)
Don’t Miss the Saab Party of the Decade
This isn’t just another car meet — it’s a milestone celebration that encapsulates Saab’s innovation, community, and legacy. Whether you’re flying in from abroad or driving your trusty Turbo from a few towns over, September 6 in Trollhättan is the place to be.
Visit the official event page for full details and tickets: https://saabcarmuseum.se/en/saab-car-museum-50-ar
Update: Kubilee program revealed
The Saab Car Museum has now released the full program for the September 6 celebration in Trollhättan. Expect open workshop tours, a parade of historic Saabs, rally and racing start-ups, and a special Roger Lärk photo exhibition.
👉 Read the complete schedule and details in our new article: Saab Car Museum 50th Anniversary
