The Saab font: how typography defined the brand’s visual identity
Saab’s typography wasn’t random—Gill Sans shaped brochures, Helvetica Neue Extended defined dealer signage, and the SAAB logo was a custom grotesque drawing.
Saab’s typography wasn’t random—Gill Sans shaped brochures, Helvetica Neue Extended defined dealer signage, and the SAAB logo was a custom grotesque drawing.
From Fredrik’s legendary collection to TB Performance’s workshop, this Saab 93B De Luxe tells a living story of Saab passion and heritage.
Frank Smit, the visionary behind Emily GT, now turns his passion toward reviving the Saab Sonett, blending innovation with heritage in a bold new chapter.
Saab WIS and EPC remain essential for accurate repairs and parts sourcing. Here’s how to access updated downloads, online tools, and official services in 2025.
After decades in the US, this 1963 Saab Sport GT 850 - believed to be the only surviving example with a factory sunroof - has returned to Sweden. Once a fully loaded dealer demonstrator for the American market, it now emerges in excellent driving condition with a documented collector history, making it a singular opportunity for serious Saab enthusiasts.
Premium XT-Series leather instrument panels for Saab 9-3 II, available for both pre-facelift (2003–2006) and facelift (2007+) models, combine OEM accuracy with modern durability.
In 2010, Saab introduced the 9‑3 SportCombi TriFuel—capable of running on gasoline, E85, and biogas. With up to 1,000 km range, it remains one of the brand’s most ambitious green innovations.
Nevs opens its warehouse one last time on August 9, offering Saab parts, prototype items, and memorabilia during the Trollhättan Saabfest weekend.
Stripped to bare metal and rebuilt over three years, this 1988 Saab 900 Turbo SPG in Edwardian Gray features a fully overhauled engine, reinforced suspension, restored interior, and over 360 photos documenting every step—now live on Bring a Trailer with auction ending tomorrow.
A highly unusual 1974 Saab Sonett III has surfaced for sale in the Netherlands, featuring a custom front end from a Saab 96. With just 15,854 km on the clock and a history rooted in North American export production, this modified Sonett blurs the line between restoration and reinvention—offering collectors a rare twist on Saab’s fiberglass sports coupe legacy.
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