What Entrepreneurs Are Driving? – Saab 900 Convertible

Jenni Barnett is Co-founder and creative director of Roger La Borde, an international design firm with offices in three countries, specializing in interior products, gifts and greeting cards

Wheels: 1994 Saab 900 Turbo S, with “a trillion miles” on the odometer

Why: Barnett is based in Los Angeles, where the eccentric old Saab stands out amid the shiny new successmobiles.

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When did you get it: 1997, secondhand. “I’ll have it until it kisses me goodbye.”

Loves: “The Saab 900 Convertible is the last great character car, and it’s still just about modern enough–motorized roof, heated seats (the first to do them), economical and spacious, with lots of power when you need it. Cruising L.A. with the top down and music blaring still gives me a buzz.”

Statement: Funky but chic.


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Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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