SAAB Advertising

“What Do You See?” – SAAB TV Commercial

Saab 9-3 in TV CommercialSaab 9-3 in TV Commercial

This is a brilliantly shot commercial for Dave Towell Saab, ex-Saab dealership from Ohio.

This simple but very effective TV commercial for Dave Towell Saab defies the conventions of what you expect from a local car dealer. Founded in 1912, Dave Towell are the oldest Cadillac dealer in the state of Ohio and one of the longest-running in the country. Since Cadillac began in 1902, we only missed the first ten years which is why the name Dave Towell and Cadillac have become synonymous. Also, the long-lived company once was very agile dealer of Saab cars.

StoneKap, small production studio, produced this TV commercial using only serveral video frames, but it all skillfully blended into a beautiful Saab composition. Using dynamic cinematography, StoneKap focused on the high-end elegance of the Saab 9-3 and the Saab brand. StoneKap is a boutique video production company built on a shared love of storytelling. And further, A Trans-Atlantic style voiceover by male voice artist – Dave Pettitt.

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