Turkey unveiled prototypes for its “domestic car” project!

A Turkish C-Sedan concept that is rooted in the Saab 9-3A Turkish C-Sedan concept that is rooted in the Saab 9-3

As the Turkish consortium announced in the last few months, prototypes of future Turkish “domestic” cars are being presented in Turkey today. Just because of this national car project – back in 2015, Turkey purchased the Saab 9-3 platform rights from NEVS for 40 million euros, after 6 months of negotiations. The plan was for a new national car to appear on the streets as early as 2020, but since the project was repeatedly delayed, only today – on the eve of 2020 – the first prototype was unveiled.

Many critics of the Turkish regime then accused the then technology minister that the new national car would not be “100% original”. Nevertheless, even then the Minister of Technology indicated that it would be a completely original product and will be admirable and will meet the needs of the Turkish people. Saab’s platform and assistance from NEVS engineers were just the initial step in achieving the ultimate goal of the Turkey government.

Turkish C-SUV concept
Turkish C-SUV concept

Although the project is delayed, a Turkish consortium comprising 5 key companies today unveiled the first prototype from the C-SUV segment, and the sedan variant, which was certainly influenced by NEVS’s Saab 9-3, was also virtually introduced.

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Both models look really Great, which is no wonder, as the design was left to famous Italian design studio Pininfarina and TOGG Design Team. Interesting, in early October, A strategic agreement for the design development of a new range of products has been signed at the Evergrande headquarters in Shenzen, China, by Pininfarina CEO Silvio Angori and Hui Kayan, Chairman of Evergrande Group. To remind Evergrande is the majority owner of NEVS.

The 22 billion liras ($3.7 billion) investment will enable the production of five models and a total output of 175,000 vehicles a year, and The project is expected to contribute $50 billion to the Turkish economy in the 15 years following 2022. the car represents the culmination of Turkey’s progress in industrial technology. Just as the Turkish president said at a premiere today – the domestic car project represents the culmination of Turkey’s progress in industrial technology.

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Below are the details from a press release regarding the premiere of Turkey’s first prototype of future domestic cars.


Türkiye’nin Otomobili Girişim Grubu (TOGG), established to make Turkey’s 60-year dream come true and become Turkey’s first global mobility brand by leading the transformation of Turkey’s automotive industry. TOGG unveiled its early stage prototype C-SUV and a concept Sedan at a public event held at IT Valley in Gebze, Turkey.

The C-SUV launch in 2022 will position TOGG as Europe’s first non-conventional battery electric SUV manufacturer. In addition to being a born-electric BEV with zero emission, the C-SUV is going to be a smart car with best-in-class features such as the longest wheelbase, the most spacious interior, the best acceleration performance and the lowest total cost of ownership.

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Turkey’s automobile is being developed on a genuine, born-electric platform built by TOGG engineers and designers, with intellectual property rights 100% owned by Turkey.

As part of the design process; a total of 18 design houses from Turkey and abroad were assessed objectively in line with 6 different criteria set by TOGG. TOGG Design Team, including experienced Turkish designer Murat Günak, shortlisted 3 design houses with the highest scores. The short-listed design houses, which were briefed with insights from a comprehensive Turkish consumer survey, provided 2D design alternatives for the contest.

The design contest completed in 4 stages and lasted for 6 months

During this period, over 100 different themes were evaluated and further consumer insights were provided to the design houses as feedback. One exterior and one interior design from each short-listed house were tested with potential car buyers in Turkey. The results were also evaluated by the TOGG Design Team on engineering compatibility. After these stages, Italian design house Pininfarina, among the best in the world, was selected as a strategic partner and the 3D design phase kicked-off.

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Driven by the Turkish consumer insights, joint work of the TOGG Design Team and Pininfarina converged into an authentic design language appealing to both Turkish and global taste.

Genuine and Modern Exterior Design

The distinctive and sharp lines shaping the C-SUV and concept Sedan models express the robust and powerful character of the automobiles, while forming the design DNA of the product range that is to expand in the coming years.

The distinctive character lines of the SUV; express a fluent continuity which gives Turkey’s automobile a genuine and modern look. The design and positioning of the headlights give the vehicle its penetrating looks, while the chrome details that shape the front grille underlines the prestigious appearance with its continuity along the side and rear design.

TOGG C-SUV concept

Inspired by Anatolian Culture

In addition to be shaped by Turkish consumers’ insights, the design is also inspired by Turkish culture. The tulip, which has strong roots in Anatolian culture, has become an inspiration figure. A stylish interpretation of tulip design is imprinted on the front grille and wheel rims, to give the car its signature look, while underlining the deep connection with Turkey’s rich cultural heritage.

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Simplistic, Elegant & Technological Interior

The interior is welcoming with carefully selected stylish and high-quality materials and state-of-the-art technology.

The wide digital infotainment display emphasizes the advanced technology the car. The user-centric display supports the conversion of the car into a smart living space by embracing all passengers as well as the driver.

The unique centre console stands out as one of the most important styling and functional feature of the interior. The form, which reminds an aircraft cockpit, also helps control the touch screen via ergonomics of the console, which houses gear and electronic parking brake functions. The user-centric design of the interface on the touch screen supports simplistic and minimalist design of the interior, reducing as much of the physical control switches as possible with the help of voice-command technology. Turkey’s automobile simply proves that high technology can be presented without complexity.

TOGG car interior

Spacious Living Space

Turkey’s automobile transforms into a new living space that will comfortably host a family of 5 thanks to its best-in-class wheelbase. With its high headroom in the cabin and the longest rear leg-room in its class, the spacious interior provides superior class comfort for the whole family during long journeys.


Three main pillars defining the all new, native electric modular platform that will provide the infrastructure for all models of the TOGG range are as follows:

1. Genuine
An all new, state-of-the-art, native electric and connected platform, completely developed by TOGG engineers, with intellectual property rights 100% owned by TOGG.
2. Modular
Modular in length and width to support all vehicle variants with max efficiency, comfort, durability and safety.
3. Superior
The infrastructure that maximizes the width, spaciousness and comfort of the living space in the car by offering the longest wheelbase in its class.


Low total cost of ownership, quiet, pleasant and a clean ride with zero emissions: these are the main advantages of a battery electric car over internal combustion engine cars. Turkey’s automobile will be charged at homes, offices and charging stations en route thanks to the widespread charging infrastructure that will be ready by 2022. As driving a connected and smart car, users would plan and manage the charging with ease via connected services.

Range Over 500 Kilometres
Users will be able to choose from 2 different range alternatives offered by the high-energy Li-ion battery technology. Turkey’s automobile will offer 2 battery packs that provide 300+ km or 500+ km ranges and will allow the users to configure their cars by choosing the most suitable range based on their needs.

Rapid Charge Under 30 Minutes
Turkey’s automobile will reach 80% state of charge in a short time period of less than 30 minutes. Therefore, the car would be charged enough for the rest of the journey during a short coffee break on long routes.

8-Year Battery Warranty
Long lasting battery pack with state-of-the-art battery management and liquid thermal management systems offers 8 year warranty.

Economy and Environmental Awareness
Battery electric and connected cars having leaner systems compared to the internal combustion engine cars, will minimize the need for technical service/maintenance with the help of features such as over the air updates and preventive maintenance warning for drivers. In addition, the fuel cost per kilometre will be much lower compared to an internal combustion engine car, due to the lower energy requirement for the same distance.

Turkey’s automobile will have an important advantage in total cost of ownership considering the combination of these basic elements. At the same time, it will take its place among the most environmentally conscious cars with zero emission.

Unique Driving Dynamics
The electric motor (e-motor) technology will redefine driving standards with an experience beyond expectations. Two drive options are available, a rear-wheel drive (RWD) with a single e-motor offering 200 HP, or an all-wheel drive (AWD) system with the 2nd e-motor positioned on the front, offering a combined power of 400 HP. The all-wheel drive (AWD) system with two e-motors of high-efficiency on the front and rear axles will provide better road handling and performance in harsh weather and road conditions.
Independent MacPherson strut located on the front axle optimise comfort and performance; while the rear integral link independent suspension system offers sporty feeling and responsive ride with precise handling.

Unmatched Performance with 0-100 km/h Acceleration in 4.8 Seconds
Thrilling acceleration experience with both drive systems. The automobile will complete 0-100km/h acceleration in 7.6 seconds with its 200 HP RWD option and only in 4.8 seconds with 400 HP AWD option, delivering unmatched acceleration with zero emission and in silence.


Utmost safety thanks to the novel crash structure with battery pack bolted to body platform that improves the torsional rigidity by more than 30% and comprehensive passive and active safety measures including 7 standard air-bags and best-in-class braking with powerful front and rear ventilated disc brakes.
With all these safety elements and optimized structural design, Turkey’s automobile will be compatible with EuroNCAP 5-Star when it will be launched in 2022.

Driver Support Systems Updated on the Internet

The advanced driver assistance systems, including “Slow Traffic Pilot”, Turkey’s automobile will have “Level 2+” autonomous driving capability and will ease the burden on drivers, creating time for making use of the smart features within the car.

With its flexible architecture topology, Turkey’s Automobile will make a seamless transformation to “Level 3 and beyond” autonomous driving. The connected architecture of the car will enable over-the-air updates and the car would be continuously developed with the most advanced technology.


With smart technologies offered, Turkey’s automobile will become the third living space following homes and offices.
Thanks to its connected architecture Turkey’s automobile will permanently be connected to internet without any external device support. The automobile will be in communication with all smart devices, homes, buildings, infrastructure including the electricity grid and the whole smart city. The connected automobile will become an essential component of the mobility ecosystem. Following the advancement in 5G technology, new services that will add value to user’s life will arise within the ecosystem.


Turkey’s automobile will improve the user experience not only by being electric, connected and smart but also by demonstrating innovative and disruptive technologies.

A pioneer example of this disruptive approach is the “Holographic Assistant”. This innovative assistant will benefit from advanced eye tracking algorithms and holographic three-dimensional imaging technologies to provide a user experience far beyond the ordinary virtual display panel. “Holographic Assistant” technology will transform the in-car experience completely by replacing the 2-dimensional display technologies currently used in the cars with 3D imaging and augmented reality technologies.

Thanks to this technology, the driver will not only see the information on the vehicle’s display screen without taking his/her eye off the road, but also have access to all other information about the road and environment. With augmented reality and a 3D enhanced image, the driver will be able to use navigation and other driver assistance systems more easily and have a safer, more comfortable and interactive driving experience. TOGG aims to be the first company in the automotive industry to offer this unique driving experience to its users via this disruptive technology.

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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