SAAB Advertising

The Saab 9-5 – From Factory To Road

The Saab 9-5 - From Factory To Road

visited  Sweden to shoot the launch of the new Saab 9-5 (2010). Progress is a contemporary film studio established in 2010 by filmmakers Matt Hopkins and Ben Lankester.

Today, Progress makes commercials, digital content, branded entertainment, animation and feature-length cinema under one roof, with a two-tiered management structure servicing both agency and direct-to-client needs worldwide.

Here is one of the films they produced in and around the Saab factory in Trollhättan.

Very nice editing:

In addition to this promotional film, this production house has made several more promotional films for Saab – The sun-kissed hills of Los Angeles provided the backdrop for their beauty film for Saab 9-4x:


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