The automotive world is buzzing with excitement over the latest revelation from Hirash Razaghi, a name synonymous with innovation and design excellence. The Sonett IV EV concept, teased on Razaghi’s Instagram, is more than just a vehicle; it’s a bridge between Saab’s illustrious past and a thrilling electric future.
As the potential fourth iteration of Saab’s beloved Sonett, a compact sports coupe that captivated enthusiasts globally, the Sonett IV EV promises to electrify this legacy, both figuratively and literally.
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Hirash Razaghi: A Maestro of Automotive Design
Razaghi’s journey in the automotive industry is marked by prestigious roles and groundbreaking projects. Before founding Razaghi Enhancements, he was the Chief Designer Exteriors at NEVS, where he played a pivotal role in developing the electrifying Emily GT and PONS prototypes. These projects, now under EV Electra, are set to revolutionize the electric vehicle market. Razaghi’s extensive experience, including his tenure at NEVS, JMC, Ford Motors China, Lynk & Co, and Bugatti Automobiles S.A.S., has honed his expertise in concept art, automotive design, and production development.
Educational Foundation and Early Career
Razaghi’s academic background is as diverse as his professional portfolio. With a BA in Industrial Design from UID Umea University (2000-2003) and a rich educational tapestry woven through various institutions, his foundation in design is robust. His early career saw him contributing significantly at prestigious firms like Volvo Trucks and Jaguar Land Rover UK.
From Lynk & Co to Bugatti: A Design Odyssey
Razaghi’s journey through the ranks of automotive design is marked by significant tenures. At Lynk & Co (2014-2017), he was instrumental in establishing the brand’s design identity. His tenure at Bugatti Automobiles S.A.S. in 2013 involved him in the development of the iconic Chiron and Veyron models. Each role has been a testament to his adaptability and skill in exterior and interior automotive design.
The Sonett IV EV Concept: A Fusion of Heritage and Innovation
The Sonett IV EV is not just a concept car; it’s a homage to Saab’s rich heritage, reimagined for the electric era. Razaghi’s vision for the Sonett IV EV resonates with Saab’s ethos of innovation and distinctive design. This concept is a bold statement in the world of electric vehicles, marrying the nostalgic charm of the original Sonett with the cutting-edge technology of today’s EVs.
The Impact of the Emily GT Project
Razaghi’s involvement in the Emily GT project, an endeavor that brought a fully operational prototype to life in record time, showcases his exceptional talent and dedication.
His design of the Emily GT’s refined exterior is a testament to his ability to blend aesthetics with functionality, making a significant impact in the automotive design industry.
Razaghi’s Visionary Impact
Hirash Razaghi stands as a beacon in automotive design, his career a series of milestones that have pushed the boundaries of what’s possible in vehicle aesthetics and functionality. The Sonett IV EV concept is not just a car; it’s a symbol of Razaghi’s visionary approach to automotive design, promising to leave an indelible mark on the industry. As we await its unveiling, one thing is certain: the Sonett IV EV is poised to redefine the standards of electric vehicle design.