SAAB Galleries

The Cap, The Saab 900 Turbo And The Girl

Saab 900 and girl

Polish streetwear imprint Backyard Cartel showcases its latest headwear collection in a sensual black and white lookbook, and in the advertising material for this collection there is a beautiful Saab 900 Turbo.

Backyard Cartel are bringing some sex appeal to the dark landscapes with their new lookbook titled ‘The Cap, The Car And The Girl’ to showcase their latest collab with heritage headwear brand Starter.

Girl, cap and Saab

As we all know, Sex sells everything – cars, hamburgers, even air fresheners, and even baseball caps (headwear ) – as we have in this case.  But, Does Saab sell something? Advertisement production has brought together beautiful girls, car(s) (Saab 900 Turbo) and products that are selling for this campaign.

Saab 900 Turbo and sexy girl

We like sexy ads when sex actually relates to the product, but we don’t find it appealing when they throw sex in when it’s totally unrelated to what they’re selling.

‘The Cap, The Car And The Girl
‘The Cap, The Car And The Girl

Does sex sell in advertising? Nope. Might even hurt. Research debunks advertising’s oldest myth, that sex sells. However, the photos in this campaign are excellent.