Volkswagen Norway vs Saab: A Winter Ad That Missed Its Target
Volkswagen Norway’s winter ad casts a de-badged Saab 9-3 as the car that can’t climb a snowy hill - but for many Saab owners, that scene doesn’t match real winter experience.
Volkswagen Norway’s winter ad casts a de-badged Saab 9-3 as the car that can’t climb a snowy hill - but for many Saab owners, that scene doesn’t match real winter experience.
Volkswagen has taken a bold step in its attempts to stop drivers from using their mobile phones at the wheel, surprising cinemagoers at a packed Hong Kong theatre with an interactive shock campaign. The ad, which was shown as a trailer...
