Tag Archives: lifestyle branding

Saab cars emblem

The Story of Saab Doesn’t Have To End

What do the statistics say? Fewer and fewer people are interested in cars and driving pleasure, and one of the reasons could be the fact that manufacturers have greatly diluted their "ethos", brand characteristics and model character in the past...


Saab Watches

Lifestyle branding is a buzzword that many corporations use. A corporation defines itself as a lifestyle brand because its products promote a certain lifestyle; however, lifestyle branding is more than just promoting a lifestyle. Lifestyle branding can be defined as a product or service that provides consumers with...