The Saab font: how typography defined the brand’s visual identity
Saab’s typography wasn’t random—Gill Sans shaped brochures, Helvetica Neue Extended defined dealer signage, and the SAAB logo was a custom grotesque drawing.
Saab’s typography wasn’t random—Gill Sans shaped brochures, Helvetica Neue Extended defined dealer signage, and the SAAB logo was a custom grotesque drawing.
