Tag Archives: advertising

SAAB Advertising

“Saab vs.” Advertising campaign

"Saab vs." Advertising campaign launched in 1999. Was one of the more interesting promotional campaign from the automotive industry, one successful, all in the spirit of the unusual SAAB brand. The campaign worked Martin Agency and its creative director Kerry...


Car Collision Safety

Like the Outdoor struggle between the brands BMW and Audi, as well as a couple of Swedish Volvo-SAAB likes to spar, at least in the field of advertising. Both brand known globally recognizable by their attributes, safety and reliability, and...