Saab History

Swedish Design Icons

Saab 99 was introduced on November 22, 1967, at Teknorama in Stockholm (photo: Atterberg, Magnus, Public Domain)Saab 99 at Teknorama in Stockholm

As you probably already heard, last week The Swedish founder of the IKEA furniture chain, Ingvar Kamprad, has died at the age of 91. He was the true icon of Swedish industrialism and Swedish design, just like the Saab company until recently. Exactly because of that, british Classic Cars Magazine with its new text, expressed respect for these two scandinavian icons. There are two similarities between Saab and IkeaSwedish origin and clever functionality.

CCM: “We recently lost Ingvar Kamprad, founder of IKEA, and the person responsible for popularising Swedish furniture and the benefits of modernist design throughout the world at a cost many could afford.

It’s a pity that the marque that could be considered IKEA’s four-wheeled equivalent, SAAB, is no longer with us – well, not in the way we’d recognise, the firm largely operates as an aeronautical design consultancy nowadays.

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Ingvar Kamprad
Ingvar Kamprad

Dare we suggest that unlike Volvo – well, with the odd exception – Saab managed to impart Swedish design values of simplicity, efficiency, extreme practicality and unfussiness with a great deal more style than its compatriot. It’s a bit of a cliché to suggest it but Saabs really were the cars of choice for architects, academics and engineers. And, if the famous Tony Scott advert (which led to Top Gun being made) was anything to go by, fighter pilots too.

The Saab 99 Turbo seemed to sum up everything that was great about Saab: very high standard of manufacture, interior and windscreen inspired by an aircraft cockpit, a turbocharger at a time when such things were only really seen on racing cars (and aeroplanes, of course), and sharp, crisp yet utterly unique styling which continued a prominent feature not of a heavy-handed corporate radiator grille or a big badge, but of a graceful sloping C-pillar (Hockey Stick). Every hardtop Saab from the 99 up until the very last 9-5 featured it.

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Saab Hokey Stick Saab Hockey Stick

Taken all together, it was the kind of high design applied to the mass market in the same way Kamprad drew inspiration from the likes of Arne Jacobsen, Alvar Aalto and Eero Aarnio yet pulled it from its rarified atmosphere of one-off designer houses and placed it in the world of workaday practicality where, in a way, its original designers intended it to be.

We miss Saab as much as we miss Ingvar Kamprad – Swedish design icons both. We only wish there was still a Saab dealership in every city in the way there’s always a branch of IKEA.

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Saab 99 was introduced on November 22, 1967, at Teknorama in Stockholm (photo: Atterberg, Magnus, Public Domain)
Saab 99 was introduced on November 22, 1967, at Teknorama in Stockholm (photo: Atterberg, Magnus, Public Domain)

According to an interview with TSR, the French-language Swiss TV broadcaster, Kamprad drove a 1993 Volvo 240, flew only economy class, and encouraged IKEA employees to use both sides of pieces of paper.

He only ever flew economy, reused tea bags and made sure that everything was recycled and not wasted. He was frugal, and His choice was Volvo and not Saab. Probably cheaper to maintain and service an old Volvo :)

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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