Anyone else see Saab in this design? Even before we saw that many other brands copied the details from Saab cars, especially KIA. Even the names are similar, KIA own wagon called “KIA Optima Sportwagon“, while all of us known Saab Sportcombi and Sportwagon.
The KIA Optima Sportswagon is Kia’s first midsize wagon and will debut at the Geneva auto show on March 1. European sales will begin in the fourth quarter of 2016.
…there’s a lot of “Saabishness” going on. Even more striking resemblance to a Saab interior with the Optima interior too.
In fact, the similarity KIA car with Saab is intentional – “Unhappy Saab owners are likely to be interested in the new Optima saloon and Sportwagon”, according to Kia UK MD Michael Cole.
“This is the first modern D-sector car for Kia and I think it has the right blend of style, equipment, performance, comfort and rarity to appeal to Saab drivers,” he said at the press launch for the new four-door model 2012.
Once, while presenting the sedan Optima model 2010, he said: “I feel Saab owners have no-where to go at the moment,” said Mr Cole. “They like a quality car which is different to the rest and Optima appeals to individuals and the user-chooser company sector who something different.”
Kia is launching a new wagon version of its Optima midsize model. The Optima Sportswagon will compete in Europe against cars such as the VW Passat and Ford Mondeo wagons in the key business fleet sector.