Saab Welcome Kit

Advertising Agency Digitas from  Bostons created 2007 this  superb Saab Welcome Kit.

Idea was, Send new Saab owners a gift and useful information about their new car.

Solution – The most  exciting part of buying a new car is when the dealer hands over the Key.

Building on this, their idea was to make the new Saab owner feel special by giving them a piece that only they could open. The box has an ignition switch. The recipients must use their new car keys to turn the ignition  and open box!




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