Advertising Agency Digitas from Bostons created 2007 this superb Saab Welcome Kit.
Idea was, Send new Saab owners a gift and useful information about their new car.
Solution – The most exciting part of buying a new car is when the dealer hands over the Key.
Building on this, their idea was to make the new Saab owner feel special by giving them a piece that only they could open. The box has an ignition switch. The recipients must use their new car keys to turn the ignition and open box!