Lifestyle branding is a buzzword that many corporations use. A corporation defines itself as a lifestyle brand because its products promote a certain lifestyle; however, lifestyle branding is more than just promoting a lifestyle. Lifestyle branding can be defined as a product or service that provides consumers with an emotional attachment to an identifiable lifestyle.
Certainly, one of the most important products of lifestyle programs of premium brands are watches. SAAB as a premium brand, also had its “brand watches”, several official and many unofficial. Here are a few interesting Saab watches, you can find some on sale, and some do not.
RARE Saab Watch
Saan Turbo Watch
Saab 9-3 wrist watch
Very interesting Saab 9-3 wrist watch, original dealer merchandise material, on eBay ~$150:
Saab IWC Mark XII Mellow Yellow
In 1997 Saab produced a special version of its Saab 900 CE Cabrio, which was called “Mellow Yellow”. Every buyer of this car received a special edition of the IWC Mark XII Pilot’s Watch. Limited to 210 pieces this has become a true collector’s item and you won’t find many for sale. You can find some information in the IWC ‘in-house’ collector’s forum.
Saab Turbo X Watch
Saab Speedometer Watch
The Saab Speedometer watch is a sporty and modern chronograph, designed and developed in collaboration with Saab Design. The stainless-steel clock was inspired by the Saab 9-3’s dashboard. The watchband is rubber with a folding metal clasp. Watertight to 20 metres.
Saab Sport Watch black
(S2E604030-99) A sporty Saab watch with alloy case and black rubber sports strap. Water resistant 3 Atm.
Sporty Multi Watch with Altimeter measuring a range from -700 meters to 9164 meters and showing Altitude History Graph. Barometer, Thermometer and Chronograph. Water resistant.