SAAB

Saab Wars: Mahindra Strikes Back!

Saab Owner Nevs

Majority of the world’s media this week dealt with the fate of the NEVS company nad Saab brand and who owns Saab.

Below, you can read their comments on the forefront of this situation in which the company fell ingloriously.

FirstbizM&M eyeing Saab: But is the company’s M&A strategy working? – “A marketing study once labeled Saab’s small but passionate group of owners as having traits it called ‘Snaabery’; another expert said a typical Saab owner was 10 times as passionate about their vehicle as the average Volkswagen owner. (It must be remembered that M&M had also bid to acquire Saab when it was put up on the block in 2012.)

Automotive News:  Mahindra nears deal to buy Saab maker – “Mahindra wants to acquire the remnants of Saab to accelerate its expansion into Western markets and into premium and electric cars, the paper reported.

nevs

WorldCarFansMahindra deal to buy SAAB owner close to completion – “Mahindra wants to accelerate SAAB’s expansion into western markets as well as into premium and electric cars. It should be mentioned National Electric Vehicle Sweden is also negotiating with another Asian company – believed to be Dongfeng Motor – to create a joint venture for developing new cars.

carscoopsSaab Wars, Episode XVII: India’s Mahindra Wants In – “What Mahindra wants is to launch a premium SUV, because he believes there is lots of money to be made in this lucrative segment. In 2013, he told the Financial Times that “we need brands because the one thing you cannot build, if you want to grow globally at least, something that can take a lifetime, and we are in a hurry, is brands”.

saab nevs plant

Financial Times:  Mahindra nears deal to buy Sweden’s Saab – “The tycoon’s inexpensive entry-level SUVs enjoy a dominant position in India’s market, but Mr Mahindra believe that his group needs to acquire upmarket brands if it is win-over consumers in industrial economies.

Motor authoritySaab Owner NEVS Close To Reaching Deal With India’s Mahindra: Report – “We need brands, because the one thing you cannot build, if you want to grow globally at least— something that can take a lifetime, and we are in a hurry—is brands,” Mahindra is quoted as saying during a 2013 interview.


Leave a Reply