Saab Wars: Mahindra Strikes Back!

Saab Owner Nevs

Majority of the world’s media this week dealt with the fate of the NEVS company nad Saab brand and who owns Saab.

Below, you can read their comments on the forefront of this situation in which the company fell ingloriously.

FirstbizM&M eyeing Saab: But is the company’s M&A strategy working? – “A marketing study once labeled Saab’s small but passionate group of owners as having traits it called ‘Snaabery’; another expert said a typical Saab owner was 10 times as passionate about their vehicle as the average Volkswagen owner. (It must be remembered that M&M had also bid to acquire Saab when it was put up on the block in 2012.)

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Automotive News:  Mahindra nears deal to buy Saab maker – “Mahindra wants to acquire the remnants of Saab to accelerate its expansion into Western markets and into premium and electric cars, the paper reported.


WorldCarFansMahindra deal to buy SAAB owner close to completion – “Mahindra wants to accelerate SAAB’s expansion into western markets as well as into premium and electric cars. It should be mentioned National Electric Vehicle Sweden is also negotiating with another Asian company – believed to be Dongfeng Motor – to create a joint venture for developing new cars.

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carscoopsSaab Wars, Episode XVII: India’s Mahindra Wants In – “What Mahindra wants is to launch a premium SUV, because he believes there is lots of money to be made in this lucrative segment. In 2013, he told the Financial Times that “we need brands because the one thing you cannot build, if you want to grow globally at least, something that can take a lifetime, and we are in a hurry, is brands”.

saab nevs plant

Financial Times:  Mahindra nears deal to buy Sweden’s Saab – “The tycoon’s inexpensive entry-level SUVs enjoy a dominant position in India’s market, but Mr Mahindra believe that his group needs to acquire upmarket brands if it is win-over consumers in industrial economies.

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Motor authoritySaab Owner NEVS Close To Reaching Deal With India’s Mahindra: Report – “We need brands, because the one thing you cannot build, if you want to grow globally at least— something that can take a lifetime, and we are in a hurry—is brands,” Mahindra is quoted as saying during a 2013 interview.

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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