SAAB

Saab still alive and well, near Manhattan!

Nearly all Saab dealers reached a dead end after SAAB bankruptcy in 2011. But not Park Ave Saab in Maywood, N.J. Although the Park Avenue Auto Group operates other brand franchises, it hasn’t given up on Saab just because the company isn’t making any new cars anymore.

Instead it’s set up shop in an old Suzuki showroom and is building a growing list of Saab customers across New York, New Jersey and Pennsylvania – parts of that list acquired from other, closed Saab dealers in the region. The dealership, about 10 miles from Manhattan, bought the customer lists of several defunct Saab dealerships in the New York City area.

Park Ave’s website is a portal for all things Saab, such as the latest news and rumors from Sweden, updates on parts and alerts when a used Saab is for sale.

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The store’s ultimate goal, explained General Manager Jeremy Morrissey, is to keep Saab customers happy. And when they are ready to quit their quirky Swedish cars, ease them into one of the company’s other brands.

Jeremy Morrissey wants to get you into a Saab. Never mind that the company that built them is defunct.

There are more than 10,000 Saab owners in the New York, New Jersey and Pennsylvania area, according to the customer lists, giving Park Ave a solid customer base.

The store’s used-car and parts-and-service business has been strong, said Morrissey. In 2014, the store has:

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• Averaged monthly sales of between 30 and 50 mostly high-end used cars.

• Billed between 600 and 700 hours per month in the service department. Park Ave employs two full-time technicians and a service writer.

• Boosted its parts business by targeting Saab owners and independent repair shops.

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The store is posting a monthly operating profit of between $20,000 and $50,000 after all the bills, rent and wages are paid, said Morrissey, who has sold Saabs since the late 1980s.

The Saab customer is very interesting,” Morrissey said. “They are very emotional about Saab, and it amazes me the loyalty customers have to that brand. They’d rather pay top dollar for a used 2011 than buy a new 2014 Volvo.

So far, few die-hard Saab fans have quit the brand at his store. But that will change as the cars age and wear out, said Morrissey. He said customers often trade high-mileage Saabs from the 1980s and 1990s for newer models, such as the 9-5 from 2008-11.

About 450,000 Saabs are still in daily use in the United States, according to an estimate by Saab Automobile Parts North America, the Swedish-government owned business unit that distributes original equipment Saab service parts to 200 factory-authorized service centers in the United States.

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Is Saab defunct? Not at this dealership” originally appeared on Automotive News.

 

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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