Saab Stereotypes – Saab Owners vs. Others

Why does nobody want to drive a Saab, or the opposite FT question “Why the Saab inspires intense feelings“? What Makes A Saab Driver Become A Saab Driver?

There are many questions, but many answers that create certain stereotypes. There are multiple things that make Saab stand-out from the pack. Given that there are such a large number of factors (some big, some small), it is tempting for us to come up with a few rather vague reasons that collectively tie all of the factors together…

We searched Reddit and the comments of “What are some stereotypes you automatically associate with a type of car?” for “Saab” and here’s what we found out about us – Saab owners and drivers (most of it is very funny):

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  • Saab – Because nobody else I know drives a Saab.
  • Saab – graphic designer, sexy motherfucker, intelligentsia
  • Saab – Weird middle aged or old dude
  • Saab IS the architects car
  • Saab – made for aging ex-hippies that have money now :)
  • Saab – stylish hipster
  • Saab – One of the few cars with actual power. Driven by an older married couple who like the idea of a foreign car brand even if they don’t know that it’s a rebadged Pontiac
  • Saab/Volvo = Wealthy people, likes Saab and Volvo because they seem more unique compared to all their neighbors with other Luxury brands
  • Saab driver – Aggressive, compulsive driver
  • Saab – college professor’s car
  • Saab – “you buy a Saab and you sob,” referring to the maintenance costs
  • Old, broken-in Volvo, Saab or Diesel Mercedes: indie rocker.
  • Saab –  “when SAAB advertised that “We don’t build cars, we build SAABS” there have never been truer words spoken in any advertisement anywhere”
  • Saab – Born from Vikings.
  • Saab – different and quirky
  • Saab is for those who like something different on the road that not everyone else has and offers great fuel economy, sporty driving and a center dash key fob
  • All Saab Owners Are Left-Handed :)

And what say Top Gear :)

Saab Owners vs Others – Top Gear (BBC)

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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