SAAB Advertising

Saab Packing

Saab 9-2xSaab 9-2x

This is an interesting advertising that highlights the versatility and practicality of Saab model 9-2x. Advertising has created a New York agency Lowe and Hungry Man, under the baton of Simon Bowden and Mark Ronquillo.

In this advertising video, compares the Saab 9-2x (9-2x sport wagon, based on the Subaru WRX) with sports coupes from other manufacturers, which highlights the combination of sportiness and large available space in car.

Saab 9-2x

In 2005 Saab wanted a compact vehicle to sell in North America against products like the Audi A3 and Volvo V50. At the time GM owned Saab completely and had an influential ownership share in Subaru. To fill the gap in Saab’s lineup, the company began to sell a version of the Subaru Impreza wagon with Saab family styling front and back as well as a more premium interior. Other than that, the vehicle was mechanically similar to the Subaru and features the Impreza’s basic body shell.

Watch the ads:

Leave a Reply