SAAB Advertising

Saab – New “Release Me” song – 10-year anniversary

Saab - "Release me" promo-song

Remember this classic Saab advert, with the music that gave us all goosebumps?

It was used to launch the BioPower range of the Saab 9-3, as a step towards a more sustainable future for cars – the very topic we’re highlighting in today’s Parts for Life campaign.

2007 Saab company has performed a very good and effective international promotional campaign for the eco-friendly BioPower,featuring a powerful combination of cinematography and soundtrack from Swedish group “Oh Laura.

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Oh Laura band
Oh Laura band

A new version of the song – ”Release Me” by Oh Laura – has now been made available on Spotify to celebrate the song’s ten-year anniversary (oh, how time flies): http://radi.al/releaseme.

Which version would you prefer on a late-night drive?

For some of us, first version of this song is so much better, always remembers me to era of Saab driving, But  for us,  both versions are equally good. Let’s remember the original songs below:

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Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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