The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene, as an attempt to explain the way cultural information spreads; Internet memes are a subset of this general meme concept specific to the culture and environment of the Internet.
One of the MEME routes are certainly car memes. There are good car memes, great car memes, viral memes, and then there are Saab memes. In the age of Facebook, Vine and of course, ‘ain’t nobody got time for ‘dat’, memes are a quick and easy way to entertain users. The better the meme, the more aggressive the virality.