SAAB FunnySaab Video

SAAB – Everything except cars…

Saab Alles außer Autos

Saab, the renowned Swedish brand, is widely known for its iconic cars. However, over the past two decades, Saab has transformed into a global security and defense company. To celebrate their diversified product portfolio, Saab recently released a humorous short film that humorously addresses the misconception of a car owner visiting a Saab branch for service. Let’s dive into this entertaining video and explore Saab’s transition from cars to a wide range of security and defense solutions.

Saab’s latest promotional video has taken the internet by storm, showcasing the brand’s evolution from being a car manufacturer to a leading player in the global security and defense industry. The short film revolves around a car owner who visits a Saab branch, assuming it to be the official Saab service center. Little does he know that Saab has long ceased producing cars, focusing instead on creating cutting-edge security and defense technologies.

As the car owner approaches the reception desk, he cheerfully hands over the keys and requests a regular annual inspection and service for his beloved Saab 900 Cabrio. The Saab employee, with a polite smile, gently informs him that Saab has been producing “Everything, except cars” for quite some time now. The unexpected twist leaves the car owner bewildered and sets the stage for a light-hearted and entertaining exchange.

The video not only entertains viewers but also serves as a clever marketing tool to highlight Saab’s broader capabilities and product portfolio. With over 19,000 talented and dedicated employees worldwide, Saab has emerged as a global leader in the security and defense industry. Their commitment to keeping people and society safe is reflected in their diverse range of solutions across multiple domains.

From aerospace and naval systems to land warfare and cybersecurity, Saab offers an extensive array of cutting-edge technologies and services. Their innovative approach and relentless pursuit of excellence have earned them a reputation as a trusted partner for governments, organizations, and industries around the world.


Saab’s transition from car manufacturing to security and defense solutions demonstrates the brand’s ability to adapt and thrive in an ever-changing market. While their car division holds a special place in automotive history, Saab has successfully leveraged its expertise, resources, and skilled workforce to excel in the global security sector.

By releasing this humorous video, Saab effectively communicates its brand message and showcases its diversified product offerings. The clever twist not only captures the attention of viewers but also sparks curiosity about Saab’s current activities and achievements.

Saab’s amusing video serves as a testament to the brand’s evolution and transformation from a car manufacturer to a global security and defense company. With a rich history and an unwavering commitment to safety, Saab continues to redefine its legacy in the security sector.

This entertaining promotional piece not only highlights Saab’s diverse product portfolio but also demonstrates the brand’s ability to engage and captivate audiences in a lighthearted and memorable manner. As Saab continues to innovate and create advanced security solutions, their legacy as a trusted guardian of people and society remains stronger than ever.

1 Comment

  • One glitch in this video. The key that he puts down on the counter is for a 9000, not a 900!

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