SAAB Advertising

Saab Convertible in new Zara Advertising Campaign

Saab in Zara campaignSaab in Zara campaign

Saab cars, although no longer produced, are very interesting to advertisers in their promotional campaigns – especially the Saab Convertible models.

The last in a series of Advertising campaigns, where Saab Convertible appear, was made by the company Zara.  Clothing company Zara used a Saab 900NG convertible in their new summer campaign. Zara is one of the world’s most famous fashion houses present in over 88 countries around the world with over 6500 retail stores.

Saab in Zara campaign

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Spanish fashion brand Zara gets ready for beach season with the release of new style guide. Called ‘Beach Drive’, the on location fashion shoot stars top model Imaan Hammam. The Dutch beauty heads to the beach, pool and Saab Convertible in lightweight looks perfect for the summer weather.

Saab Zara

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Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

1 Comment

  • A great range of cars, I have had nine the remains cars are both Turbo soft tops one 21 the 6 I am sorry they are not longer made for this country. I wish all SAAB owners all my best wishes

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