Saab Convertible: A Star in Recent Advertising Campaigns

Classic Saab Convertible Takes Center Stage in Memorable Ads

Saab Convertible: A Timeless Star in Advertising Campaigns

In its latest advertising campaign, the German insurance company “LVM Versicherung” has taken a creative and humorous approach to showcase its high-performance vehicle insurance services. The campaign’s centerpiece is the Saab 9-3 Aero Convertible, a car that is no longer in production but still holds a special place in the hearts of car enthusiasts.

The quirky video features a group of raccoons disassembling the entire Saab Convertible during the night, highlighting the importance of comprehensive insurance coverage. You can watch the entertaining video here:

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With over 3.7 million customers and 13.7 million contracts, LVM Versicherung is a trusted insurance provider in Germany. Their impressive annual premium income of over 4 billion euros and investments totaling 21.4 billion euros have solidified their position as one of the top 20 insurance companies in the country.

The Saab 9-3 Aero Convertible, featured in this campaign, serves as an apt representative of high-performance vehicles. Although the Saab brand no longer produces cars, its iconic status and unique design make it a valuable asset for marketing campaigns. LVM Versicherung aims to assure vehicle owners that they are protected from any mishaps, much like the raccoons in the ad, who, despite their antics, leave the car intact.

Saab in Zara campaign
Saab in Zara campaign

This isn’t the first time a Saab Convertible has taken the spotlight in advertising. Just recently, the Spanish fashion brand Zara incorporated a Saab Convertible in its “Beach Drive” style guide, emphasizing the car’s suitability for summer weather. The Saab Convertible’s timeless design and appeal make it a go-to choice for brands looking to add a touch of class to their marketing efforts.

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In a similar vein, Hornbach, a German DIY giant, used a Saab 900 Convertible in its spring campaign. The ad humorously illustrates what can happen if you neglect your garden in spring – it might just find its way to the nearest “HORNBACH” store, even if it means taking your Saab 900 Convertible along for the ride.

Hornbach's new advertising campaign (Source: Hornbach)
Plants in Saab 900 Convertible

The Hornbach campaign, while not the longest commercial in the world, running for more than two minutes, showcases the cinematic and strategic excellence of German retail advertising. It cleverly integrates garden plants, flowers, and car theft into the narrative, resulting in a memorable and attention-grabbing advertisement.

In summary, the Saab Convertible has become a recurring star in recent advertising campaigns. Its classic design and enduring appeal make it a perfect choice for brands looking to create memorable and entertaining commercials. Whether it’s raccoons disassembling a Saab Convertible, Zara’s fashionable beach campaign, or Hornbach’s garden escapade, the Saab Convertible continues to captivate audiences and deliver marketing messages in a unique and unforgettable way.

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As the advertising world continues to evolve, it’s exciting to see how classic cars like the Saab Convertible can still steal the show and make a lasting impression on viewers. These campaigns remind us that creativity knows no bounds and that even retired icons can find new life on the screen.

Konstantin Jokić
an automotive journalist and dedicated Saab enthusiast hailing from Novi Sad, Serbia, is a valuable contributor to With a wealth of experience in the automotive industry and a strong affinity for Saab cars, Konstantin brings a unique perspective to the blog's content. His in-depth knowledge, engaging writing style, and passion for Saab automobiles enrich the platform, catering to both local and global Saab enthusiasts. Through his articles and insights, Konstantin strengthens the sense of community among Saab lovers and helps elevate as a trusted source for Saab-related information.

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