SAAB

Saab Aero by Lugnegård Design

Mikael Lugnegård is a Industrial/Concept designer from Sweden. He work with concept development, industrial design and workshops, and he believe in the power of design — that it truely has the capacity to change the world.  He have had the privilege of working with brands like RED, Wacom, SCANIA, Superstudio, Digital Tutors, The Brand Agency, Interaction Design Lab, UID and many of Swedens most well-renowned design universities.

Among his concept works include those related to Saab design. Here’s what he says about the design Saab cars: “Saab should become a true enthusiast car. We do not need more family wagon, Volvo does that, and they do it well. Saab has a golden opportunity to rethink its brand strategy and become a unique, user-centered and dynamic brand

SAAB AERO HERITAGE. An exclusive 2 +2 coupe with clear roots in both classic Saab models in the Air Force

 

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Perhaps you would like to see how Mikael work?

The techniques of Mikael Lugnegård from Mikael Lugnegård on Vimeo.

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Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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