SAAB Advertising

Saab. A car that reads the road.

Here’s an interesting and rarely seen advertisements for Saab XWD System (Haldex Generation 4) from printed media. This Ad “A car that reads the road. What a novel idea.” has been advertised by Saab USA in 2009, in National Geographic, Wired, Runner’s World, Princeton Alumni Weekly, Bicycling, etc.

And, in the commercial says: “Most all-wheel drive systems are designed to react to road conditions. Saab Cross-Wheel Drive (XWD) is engineered to anticipate them. With twenty different sensors reading the road 1000 times per second, it preemptivelytransfers power and redistributes torque to keep you step ahead oh tje elements. It’s one of most advanced all-wheel drive systems ever build. From dramatic turns and twisting plots to things you never saw coming – you’ll be hanging  on every word. Saab XWD available in the 9-3 Sport Sedan.

Saab XWD Ad

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Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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