SAAB Concepts

SAAB 9 – The Return of a Lost Soul

Saab 9 project by Ernst HellbySaab 9 project by Ernst Hellby

Ernst Hellby is a young Swedish designer, of exceptional talent and creativity, who has already shown himself in his works as someone who will leave a mark in the automotive industry. Although he is still very young, so far he has done a number of interesting projects for large global companies such as BMW, the modern company LYNK & Co, and he even worked for NEVS for a little over two years.

He completed his MSc in Industrial Design Engeneering with the development of a rescue swimmer life jacket for the Swedish Sea Rescue Society. Then he finished MFA in Transportation design and then he headed towards the automotive industry. If you ask Him what it is that excites and creatively inspires Him, He answers that it is “the desire to make things better, for a positive future“.

Saab 9 concept

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Like many more or less experienced designers, Saab inspired him as a car icon to create a special concept, so we present it to you from his point of view. Thanks to Ernst for sharing his story, vision and concept with us.

Saab 9 starting point

SAAB 9 Project

Name: SAAB 9 – Return of a lost soul
Time: Dec 2020-Feb 2021
Designer: Ernst Hellby

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This personal project is a salute to Swedish design. I grew up in a house with a few classic pieces that I think formed me and that inspires me to this day. Simple object, useful yet striking – like the Bruno Mathsson chair Pernilla or the Margaretha Bowls by Sigvard Bernadotte.

Ernst Hellby Saab project
Ernst Hellby Saab project
Scandinavian Design Heritage
Scandinavian Design Heritage

These artifacts together with one of my all-time favorite cars: the SAAB 9-X Concept car from 2001 led me on my way designing the exterior in this short project. When starting free like this, of course I push proportions to something extraordinary but I still like to keep realism to make the viewer think ”I can see myself driving this”.

I drew inspiration also from SAAB´s Aero history when setting up the whole stance and attitude of the car – a protruding rear and a cockpit cabin. All in all this was a fun but short what-if-SAAB-was-back dream.

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Saab-9 - It all started with sketching
Saab-9 – It all started with sketching
Saab 9 - The creation of a 3D model follows
Saab 9 – The creation of a 3D model follows
Saab 9 project - After the form, it is time for colorization
Saab 9 project – After the form, it is time for colorization
Saab 9 - Grande finale
Saab 9 – Grande finale
Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.


  • way off, saabs were always kinda boxy and spacious inside like a puffer-fish, this looks like the opposite of that.

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