Lots of cars share components. But for these ostensibly different cars, the differences are only skin-deep. Underneath the sheet metal, they’re alike.
Business students the world over will be discussing the death of Saab, an innovator in safety, emissions, performance, and style.
One of the lessons they’ll learn will come from the failed rebadging of the grossly overweight, low-tech truck-based Chevrolet Trailblazer as a Saab. It was a feeble attempt to upgrade the interior materials and differentiate the Saab 9-7x from the Chevy, GMC Envoy, Oldsmobile Bravada, Buick Ranier, and Isuzu Ascender rebadgings of exactly the same truck. It did not impress or fool buyers.
Here’s the opinion of one of Saab’s connoisseurs: Many of us Saab die hards, scoffed at this vehicle when launched. But i have to say the amount of reengineering and refinements Saab did to the platform are most remarkable , there was no feeble effort to badge engineer at all, millions were spent , and Saab used the 9000 ride as the benchmark for the 97X they completely tranformed a vehicle in one year what GM could not do in 10. The ride and handling still exceed many new SUVs today. The Aero is a Beast. With its 6.0 LS2 V-8 , beefed up Transmission and Straight mechanical Torsen T-3 Differential , 6500 lb towing , it is the pick of the Litter.