SAAB Funny

Saab 9-3 Sportcombi in Funny Commercial for the Japanese insurance company

Saab 9-3 sportcombi

Mitsui Sumitomo Insurance Group is a Japanese insurance company listed on the Nikkei 225. They made a funny and interesting advertisement for their services.

In their new commercial there is a Saab 9-3 Sportcombi, and in the advertising scenario they made a parallel with the new system VAR (Video Assistant Referee) – video technology to be implemented into football (soccer) in order to help referees. It is actually a team of three people who work together to review certain decisions made by the main referee by watching video replays of the relevant incidents.

In this case, a traffic accident occurred, the referee ran to the ground, and he then requested assistance from the VAR team…

VAR is a only a system – its the interpretation of if which remains the problem – human referee decisions…


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