Here’s a great advertising campaign from 2010 for Saab cars in Spain by Mccann Erickson (Madrid).
With the advent of Spring, Saab has asked the agency McCann a small-format print campaign to create awareness of the soft-top (Convertible) models in Saab 9-3 range.
But, guys from creative agency Mccann came to the brilliant idea. They contacted the largest national daily paper to propose someting little different: a slight modification of the design of their “Weather” section.
Lovable and effective result you can see below: