SAAB Advertising

Saab Convertible Weather Map

Saab weather map Spain

Here’s a great advertising campaign from 2010 for Saab cars in Spain by Mccann Erickson (Madrid).

With the advent of Spring, Saab has asked the agency McCann a small-format print campaign to create awareness of the soft-top (Convertible) models in Saab 9-3 range.

But, guys from creative agency Mccann came to the brilliant idea. They contacted the largest national daily paper to propose someting little different: a slight modification of the design of their “Weather” section.

Lovable and effective result you can see below:

Saab i newspapaer

Saab Weather Map
Saab 9-3 Convertible Weather – Open Top / Closed Top

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