SAAB

NEVS 9-3 EV Sedan without a SAAB Badge!

Nevs 9-3 EV SedanNevs 9-3 EV Sedan

Earlier, the NEVS company announced that “negotiations about the use of SAAB brand are ongoing”. However, according to the latest news, the negotiations were not successful.

The electric 9-3 sedans circulating in the news recently will not be Saabs. They’ll look like Saabs, be largely constructed out of Saab parts, and built in the Saab factory in Trollhattan, but they will not be badged Saabs.

According to a report on Autonews, the Swedish company that owns the brand, Saab AB, won’t grant permission for the name or logo to be involved with any new products from National Electric Vehicle Sweden (NEVS).

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NEVS Saab 9-3 EV at NEVS Beijing headquarters building
NEVS 9-3 EV at NEVS Beijing headquarters building

Saab AB told Automotive News Europe that NEVS will not be permitted to use the Saab name. “We have revoked their right to use the brand name,” spokesperson Sebastian Carlsson said.

In an interview with Sweden’s public broadcaster, Kai Johan Jiang  chairman Nevs, said the company will sell the vehicles under a new brand name suited for the Chinese market.

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

5 Comments

  • Wished all this pussyfooting about the SAAB brand/badge would stop and someone would just get the SAAB brand properly up and running again and put them back on the roads and in the world markets where SAAB once was and still deserves to be. LONG LIVE SAAB.

  • So long as NEVS can prove they can build the quality of cars that SAAB should be associated with, I can’t see the brand not being given their true name by the Aerospace parent company.

    There’s still hope !

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