Making of Saab “Reborn” TV Commercial

Go behind the scenes with the directors, writers, and crew of the “Saab 9-3: Reborn” television spot, Released in November 2007.

View the filming process first hand from conception to final product, with footage including a trip to a virtual hanger and a helicopter flight over the desert.  The TV Commercial Ad titled “Reborn” was done by Lowe Campbell Ewald New York advertising agency for product: Saab 9-

Agency: Lowe New York
Director: Joseph Kahn
Production Company: HSI Productions
Editorial: Whitehouse

And this is result – Reborn: