SAAB Concepts

Hyundai’s Ioniq hybrid with Saab’s “Hockey Stick”

Hyundai copied Saab hokey stickHyundai copied Saab hokey stick

In one of the previous blog posts we mentioned copying design elements of a classic Saab design and lines.

Hyundai’s new hybrid concept Ioniq went one step further and copied “The hockey stick” – an recognizable design feature seen on nearly all Saab automobiles!

Saab Hokey Stick
Saab Hokey Stick

2017 Hyundai Ioniq will be a standalone hybrid model in Hyundai’s lineup.We’ll see it revealed next month, before making its debut on the auto show circuit this March in Geneva, followed by a North American debut at the New York International Auto Show in April.

Saab’s “Hockey Stick”

The distinctive design cue first appeared on the Saab 92 and was kept in the Saab 93 and Saab 96. When the Saab 99 was launched in the late 1960s it kept this design feature.

Saab 9-5 NG with Hockey Stick

1 Comment

  • Really the outrage (or gratitude, if you will…) would be most fitting coming from IHSDA – the International Hockey Stick Designers Association.

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