SAAB Concepts

Hyundai’s Ioniq hybrid with Saab’s “Hockey Stick”

Hyundai copied Saab hokey stickHyundai copied Saab hokey stick

In one of the previous blog posts we mentioned copying design elements of a classic Saab design and lines.

Hyundai’s new hybrid concept Ioniq went one step further and copied “The hockey stick” – an recognizable design feature seen on nearly all Saab automobiles!

Saab Hokey Stick
Saab Hokey Stick

2017 Hyundai Ioniq will be a standalone hybrid model in Hyundai’s lineup.We’ll see it revealed next month, before making its debut on the auto show circuit this March in Geneva, followed by a North American debut at the New York International Auto Show in April.

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Saab’s “Hockey Stick”

The distinctive design cue first appeared on the Saab 92 and was kept in the Saab 93 and Saab 96. When the Saab 99 was launched in the late 1960s it kept this design feature.

Saab 9-5 NG with Hockey Stick

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

1 Comment

  • Really the outrage (or gratitude, if you will…) would be most fitting coming from IHSDA – the International Hockey Stick Designers Association.

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