SAAB Advertising

Guess Who Drives an All Turbo Saab?

saab turbo

Here’s a very nice, very positive Saab TV commercials from 1999, for Australian market. All the best copywriters commissioned to write smart adverts that deliver on their promises, know that if they don’t get this part right, little else in the advertisement stands much of a chance to make any difference to the end result.

In the heading of this ad says: “Until you experience the feeling of Saab Turbo…its all just talk.” Saab Turbo – Putting a smile on people’s faces is one of the greatest things SAAB Trubo can do…

Continue reading after the ad
Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

1 Comment

  • Heh, I’m actually Australian, with a 1999 Saab 9-3 Turbo, in the colour of the one in the commercial.

Leave a Reply