Former SAAB Design Director Jason Castriota to Lead Ford’s Advanced Design Studio

Saab PhoeniX Concept

Jason Castriota is one of the biggest names in Car industry and design that we haven’t been hearing for decades. He penned masterpieces like the Ferrari P 4/5, the Maserati GranTurismo,  the SCC Tuatara, Rolls-Royce Hyperion, and of course 2011 Saab PhoeniX concept.

Jason Castriota

Ford Motor Company has been putting a lot of effort into design lately. Now another, less publicized but no less important signal: Ex-SAAB Designer Jason Castriota just joined Ford as global advanced design chief, based in Dearborn. From his past work, it’s clear that Castriota has a clear vision, superb taste and the experience to bring sexy and practical cars to market.

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SAAB PhoeniX Concept
SAAB PhoeniX Concept by Jason Castriota

In June 2010, Saab Automobile announced the appointment of Jason Castriota as its new Design Director, reporting directly to Saab Automobile CEO Jan Åke Jonsson. Out of the frying pan and into the fire as Castriota was announced design director of faltering Swedish brand Saab through his own company Jason Castriota Design. Working remotely from his New York base he designed a new range of cars but the only publicly-shown project was the 2011 SAAB PhoeniX concept. You must see his Lost Saab Concepts.

What is Saab?

Chris Bangle asked Jason Castriota: “Why is this a SAAB?

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Jason Castriota provides a walk-around of Saab PhoeniX Concept

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

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