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EV Electra’s Bold Promise: Shaking the Automotive World from Trollhättan

EV Electra's Pledge to Revolutionize: Awaiting Trollhättan's Decision on the Future of Electric Mobility

Emily GT prototype gleams as the future of EV Electra's electric ambitions, set to be crafted in the heart of Trollhättan.

In recent statements, Jihad Mohammad, founder of EV Electra, teased the automotive world with promises of a major update that aims to “not just capture the attention of Sweden and Europe, but to shake the entire automotive industry“.

Amidst a period of silence, speculation grows over the future operations of EV Electra in Sweden, particularly in the city of Trollhättan, which has yet to respond to the company’s proposal for land to build a new factory for electric vehicles based on the Emily GT prototype.

The Wait for Trollhättan’s Response

Despite the excitement and promise surrounding EV Electra’s plans, the city of Trollhättan’s delayed response to the land proposal for a new factory has sparked frustration. Jihad Mohammad’s recent remarks reflect a sense of urgency and a reminder of the mutual benefits that such an investment would bring to the city, emphasizing the significant economic impact and job creation potential.

JIhad Mohammad: "Red is city controlled area and hopefully Home of Emily GT and family"
JIhad Mohammad: “Red is city controlled area and hopefully Home of Emily GT and family”

Calculating the Economic Impact

Mohammad’s calculations lay out the substantial financial contributions that EV Electra could offer Trollhättan, with potential salaries and city benefits highlighted as key incentives for swift action. His message underscores the importance of cities treating investors as partners in progress, rather than obstacles to innovation and growth.

Jihad Mohammad behind the wheel of one of the Emily GT prototypes at the Trollhattan test track this weekend.
Jihad Mohammad behind the wheel of one of the Emily GT prototypes at the Trollhattan test track this weekend.

A Call for Action and Collaboration

In his call to action, Mohammad urges cities to streamline their processes for investors, hinting at the broader issue of bureaucratic hurdles facing businesses. His message is clear: cities should work with investors to seize opportunities, especially when the investment promises substantial economic and social returns.

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The Promise of a Homecoming

Amidst the challenges, the hope for a resolution remains strong. Mohammad envisions Trollhättan not only as the future home of the Emily GT but as a beacon of success driven by the return of former employees with invaluable knowledge and experience. His optimism about reuniting the team that developed the Emily GT prototype underscores the potential for revitalizing Trollhättan’s automotive legacy.

The NEVS Emily GT prototype on display at eCarExpo, capturing the spotlight with its innovative design and electric prowess in Gothenburg.

Looking Forward: The Future of EV Electra in Trollhättan

As the automotive world awaits the “big update” promised by Mohammad, the potential for Trollhättan to become a center of electric vehicle innovation hangs in the balance. The outcome of negotiations with the city could set the stage for a new chapter in automotive history, with EV Electra leading the charge into a sustainable future.

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A Moment of Anticipation

EV Electra’s journey in Trollhättan is a testament to the challenges and opportunities that come with ambitious visions. As Jihad Mohammad navigates the complexities of establishing a new production base, the automotive industry watches closely.

The promise to shake the automotive world is bold, and the stakes are high for both EV Electra and the city of Trollhättan. The coming months will reveal whether this promise becomes a reality, heralding a new era of electric vehicle production.

Goran Aničić
the authorGoran Aničić
For over 10 years, Goran Aničić has been passionately focused on Saab automobiles and everything related to them. His initial encounter with Saab cars took place back in 2003 when the first Saab 9-3 and sedan version were introduced. At that moment, he was captivated by the car's Scandinavian design logic and top-notch engineering, and everything that followed stemmed from that first encounter. Later on, through his work at the editorial team of the Serbian automotive magazines "Autostart" and later "AutoBild," he had the opportunity to engage more closely with Saab vehicles. In 2008, he tested the latest Saab cars of that time, such as the Saab 9-3 TTiD Aero and Saab 9-3 Turbo X. In 2010, as the sole blogger from the region, he participated in the Saab 9-5ng presentation in Trollhättan, Sweden. Alongside journalists from around the world, he got a firsthand experience of the pinnacle of technological offerings from Saab at that time. Currently, Goran owns two Saabs: a 2008 Saab 9-3 Vector Sportcombi with a manual transmission, and a Saab 9-3 Aero Griffin Sport Sedan from the last generation, which rolled off the production line in Trollhättan in December 2011.

16 Comments

  • Awaiting the opening of dealer network and other details.
    2023 N-A sales: Tesla 655 790, Polestar 7181, Lucid 5507, Fisker 2494.
    Emily, I wonder what level of sales they expect.

  • Lets get real here. It is not all roses in the ev world. Owner satisfaction falls off everest once the vehicle is a few years old. Battery replacement cost is beyond scary. Toyota has barely touched full ev and it did’nt get to $280billion revenue without making some right decisions. Nevs is just a vanity project.

  • Trollhattan does not need this company & a new factory to survive, its residents don’t need the increased strain on road and logistics infrastructure or the likely inflation on housing if 1000+ new employees / consultants need to compete for accommodation… nor should this fit into Trollhattan Kommun’s environmental targets. But do they have the foresight to see this… past the potential ‘cash now’ and repercussions later… 🤔

  • It would be funny if it wasn’t sad… NEVS & EV-Electra threatening to shake the automotive industry and be big and innovative in EVs. Do they not know that, whilst they have been “busy”, many other manufactures have actually developed and sold 1000’s of EVs and there are over twenty million on the roads?

    Don’t get me wrong, I think Emily GT is a brilliant vehicle and I would love to own one. It seems to capture something of the spirit and essence of SAAB, being developed by EX-Saab engineers. But, sadly, I am not filled with confidence that it will get developed and to market successfully by EV-Electra.

  • He is right, cities in particular in the EU need to become faster in deciding such crucial investments. Just right now, the citizens of Grünwald, DE, have voted against the expansion of the Tesla works nearby. Unbelievable.

  • I think the logical thing would be to set up the production line at Valmet Automotive because of the similarity of this car to the cancelled Lightyear 1 (in wheel motors) and the likely low volume production. This is going to cost at least €60t so not many will be sold at least in Europe. Because of the limited availability of the in wheel motors there won’t be a rival to Tesla plaid or Lucid sapphire in any time soon. Valmet Automotive factory is located next to Sweden in the west coast of Finland. Saab 900 convertibles were made there.

  • Better to produce a hybrid.
    All electric is neither popular nor useful for amount of money one has to pay to purchase.
    Purchasing an all electric vehicle may make you feel responsible the reality is this it’s no better for the planet than gas powered cars.

  • To Hermann Hartke > all electric cars are not popular? Tell me, what was the world’s best selling car last year?

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