SAAB Automobile was founded in Sweden in 1945 when its parent company, Saab AB, began a project to design a small automobile. The first production model, the Saab 92, was launched in 1949. In 1968 the parent company merged with Scania-Vabis, and ten years later the Saab 900 was launched, in time becoming Saab’s best-selling model…
The Cadillac BLS, a unique blend of Swedish engineering and American luxury, remains a hidden gem in Cadillac's history. Discover its uncanny design, the Saab connection, and the bold attempt to conquer the European market. Explore the performance, interior, and the legacy it left behind for future Cadillac models.
Experience the enduring legacy of the Saab Sonett, Sweden's remarkable response to the Corvette. With its innovative engineering and timeless design, this sought-after collector's car continues to impress, showcasing Saab's commitment to excellence in automotive design
In the summer of 1971, Saab 99 made waves with its advertisement showcasing the resilience of its bumpers. The commercial featured the car repeatedly crashing into a pole, while the black bumpers with shiny trim and the text "Saabs stötfångande stötfångare" (Saab's bumper that absorbs impacts) flexed in and out with each collision. This clever marketing tactic captured the attention of Swedish TV viewers and became a hit. The advertisement not only demonstrated the bumper's ability to absorb crash energy but also highlighted its durability and resistance. Saab's innovative approach to bumper design set a new standard in automotive safety and solidified its reputation as a leader in the industry.
Saab's journey from aircraft to automobiles is a captivating tale of Swedish ingenuity. Explore the Ursaab prototype, the birth of the Saab 92, and the enduring legacy of innovation that propelled Saab into automotive greatness. Discover the remarkable story behind this iconic Swedish brand.
It is with great sadness that we announce the passing of Carl-Magnus Skogh, a true legend in the world of rally racing. Skogh, along with his brother Rolf as his map reader, was one of the pioneering drivers at Saab,...
Are you a true Saab enthusiast? If so, we have an exciting opportunity for you. A historic Saab 9-5ng from the final generation is now up for auction. What makes this car truly special is that it is one of...
Saab is known for its innovation and pushing the limits of what is possible. In 1986, the company set a world record on The Alabama International Motor Speedway in Talladega, USA, with its Long Run project. The project consisted of...
Saab Cars, a Swedish automobile manufacturer, had a rich history spanning over seven decades before it ceased production in 2011. The brand had a unique identity, with its logo featuring a red griffin that has become an iconic symbol of...
NEVS, the company that acquired Saab, has uncovered a hidden treasure trove of sketches and materials from the former development center of Saab. The sketches and materials offer a unique insight into the history of the iconic Swedish car manufacturer....
Saab is known for its innovation and unique design. One of the most notable examples is the Saab EV-1, a concept car that was far ahead of its time. It was the first car in the world to use solar...
