“Mr Saab” is a fascinating and engaging book that offers readers a deep insight into the life of Erik Carlsson, one of the most successful rally drivers of all time. Written by a team of authors, the book is divided into four chapters that detail Carlsson’s early years, his rally successes, his partnership with Saab, and his role as the brand’s ambassador.
The book offers a comprehensive look at Carlsson’s life and achievements, with a particular focus on his rally driving career. Readers are treated to a wealth of anecdotes and behind-the-scenes stories, providing a glimpse into the life of a rally driver in the 1960s and 70s. The book also explores Carlsson’s relationships with key figures in the sport, including his navigator Gunnar Palm and his wife, the accomplished driver Pat Moss.
One of the most impressive aspects of Mr Saab is its structure. The book is effectively two books in one, with the main text supplemented by extensive photo captions written by Carlsson himself. These captions offer readers a unique perspective on the photos, providing insights and anecdotes that are not included in the main text. Additionally, the book is beautifully illustrated with over 100 photographs, many of which are from Carlsson’s personal collection.
The writing in Mr Saab is excellent, with each chapter written by a different author. This gives the book a varied and engaging tone, with each author bringing their own perspective and voice to the story. Goran Zachrisson provides a personal account of Carlsson’s life, based on interviews with the man himself. Anders Tunberg offers a detailed exploration of Carlsson’s rally successes, while Gunnar Palm provides insights into their partnership on the track. Peter Salzer, a former PR head at Saab, rounds out the book with a look at Carlsson’s role as a brand ambassador.
One of the standout features of Mr Saab is its focus on Carlsson’s relationship with the Saab brand. The book explores his long-standing partnership with the company, from his early years driving Saab cars to his role as a brand ambassador in later life. This focus on the relationship between the driver and the brand makes Mr Saab a must-read for anyone with an interest in automotive history, particularly those with a passion for Saab.
“Mr Saab” is an excellent book that provides a fascinating insight into the life of one of the greatest rally drivers of all time. With its engaging writing, unique structure, and wealth of photographs, the book is a must-read for anyone interested in the sport of rally driving or the history of the Saab brand. Whether you’re a long-time fan of Erik Carlsson or simply looking to learn more about one of the most successful drivers of all time, Mr Saab is an essential addition to any automotive library.