Jerry Seinfeld is one of those people that basically needs no introduction – famous stand up comedian na TV star.
From episode “The Puerto Rican Day“:
Seinfeld: “Saab Helps me Find My Character”
“Even Seinfeld used the Saab in this way. He is a Porsche man (has 40 of them, in his own garage, with mechanics), but in his television series he wanted to use a Saab, since he found they better defined his character, and took him in the right direction, where a Porsche would have alienated audiences and said the wrong things about him.”