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Marcus’ recently discovered Saab Brand Book audiobook: An unprecedented glimpse into Saab’s secretive strategy and unwavering commitment to automotive individualism.
SAAB News

Inside Saab’s Secret Brand Book: The Blueprint of Automotive Individualism

The Saab Brand Book was more than a marketing playbook—it was a philosophical blueprint guiding every aspect of the company, from design and engineering to customer experience. It defined Saab as an alternative premium brand, one that catered to independent thinkers who valued authenticity over status symbols. Saab wasn’t merely building cars; it was crafting statements of individuality. Progressive design, driver-focused performance, and emotional functionality weren’t just product features; they were the foundation of a brand that dared to be different.

: Tom Donney takes us on an exclusive tour inside the Saab Heritage Museum USA, showcasing some of the rarest Saab models in existence.
SAAB News

Exclusive Virtual Tour: Inside the Saab Heritage Museum USA with Tom Donney

Nestled in the Black Hills of South Dakota, the Saab Heritage Museum USA houses one of the world’s most extensive private Saab collections. In an exclusive virtual tour hosted by Peter Bruce of Saab Stories, museum founder Tom Donney takes us behind the scenes, showcasing rare and historic Saab models, from endurance-tested GM Heritage Collection vehicles to the legendary 1978 Saab 99 Turbo rally car. With stories of Saab’s connection to Jay Leno and Jerry Seinfeld, this tour offers an in-depth look at a museum dedicated to preserving Saab’s legacy.

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