An obitury of an automotive icon…
This report, by Dr Matthias Holweg of Cambridge Judge Business School and proffesor Nick Oliver of the University of Edinburgh Business School, examines the 62-year history of Saab Automobile from its creation in the 1940s to its bankruptcy on 19 December 2011. Study tries to answer the questions: who is responsible for this fate of a big company.
Study is very detailed, with lots of background data and the recommendation is to read, for all true fans of Saab brand.
They set out in this report to investigate who is – partially or fully – responsible for the death of Saab Automobile. Although it was Saab’s unions who (very reluctantly) started bankruptcy proceedings, and Guy Lofalk who applied to end the restructuring three months later, neither they nor any other creditors carry any significant responsibility.
Despite his unorthodox approach to business and his final petition for bankruptcy, neither, they argue, is Victor Muller!… Must Read