Tag Archives: Stay Original

Pearl Awards nomination for ORIO viral “Stay Original” campaign!

Here is Another nomination for ORIO viral “Stay Original” advertising campaign. This campaign, we have followed on this blog, created by Spoon agency for the ORIO company. Saab Automobile Parts changed its name to Orio AB in 2013 and at the same time broadened its offering to include both Saab original parts and spare parts for many other
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One Saab is Saved in “Pimp my Ride” style!

One Saab 9-5 is definitely saved :) Remember that miserable Saab 9-5 SportCombi that was destined for the junkyard? A Swedish man puts out an ad for his used Saab with the headline: “Saab 9–5 estate: you will regret buying it” where he lists all the problems with his old car. The ad becomes an instant
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The Saab 9-5 Wagon Story Continues

The fairytale of Magnus Erikssons Saab 9-5 has now arrived to at Maptun for inspection. Maptune with one of their suppliers Orio, they have received the honor to cooperate with their crazy and well publicized project “Stay Original”. As you can see in the picture, Maptune manager of the workshop Örjan sweeps around and planning future engagement while the
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