Tag Archives: sport

Saab 96 Sport in R.A.C. Rally 1965

Whole issue dedicated to an 7 day International car rally organised by the R.A.C. “The Rally Men Aka The Rally Cavaliers” from 1965 by British Pathé. Great part of Rally history in film: Paul Easter is seen working on his car – a Mini. Various checks are made on headlights, engine, tires etc. Narrator explains how
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SAAB & Golf

Golf seems to be one of the main sponsorship opportunities for luxury brands, and especially automakers, to connect with affluent consumers. Sponsorships are a good opportunity for luxury marketers to align with an audience of affluent consumers who have the same interests as the brand. Golf as a sport and as Saab with a specific image of
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