Tag Archives: Saab Advertising

Saab “Infinite Drive”

Creative director, Writer Tom Eriksen / Digital creative from Stockholm, then in Lowe Tesch AB agency /  stands behind one of the best digital advertising campaigns for Saab cars. It was a special product website which was awarded with several Creative Awards. FWA, whose mission is t is to showcase cutting edge creativity, regardless of the medium or technology used, praised this creative solution. FWA:
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“Release Me” – Saab Release The Power of Nature

2007 Saab company has performed a very good and effective international promotional campaign for the eco-friendly BioPower, featuring a powerful combination of cinematography and soundtrack from Swedish group “Oh Laura“. Music was written especially for this campaign, capturing the fragility and softness of nature to counteract the hard steel of car. The Saab TV ad, filmed in muted
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Guess Who Drives an All Turbo Saab?

Here’s a very nice, very positive Saab TV commercials from 1999, for Australian market. All the best copywriters commissioned to write smart adverts that deliver on their promises, know that if they don’t get this part right, little else in the advertisement stands much of a chance to make any difference to the end result. In the
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“Born From Jets” Creative Advertising Campaign

Over the past decade the New York agency Lowe New York have made a large numbers of successful marketing campaigns for Saab cars. One of the interesting Lowe campaign was led by Simon Bowden – and the name of the campaign was “Born From Jets Dealership Campaign“. Challenge was to bring “Born from jets” campaign into dealership
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SAAB – An Ordinary Day

“Snap your fingers…“says the song by Mauro Scocco from the video. Old Promo (Very 80s) film for Saab 900 Convertible, Although the title has the word “ordinary” – this is a very unordinary advertisement for Saab with Mr. Johnson in the lead role. But, Mr. Johnson really doesn’t look like a typical Saab-driver. the film is produced by studio
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Saab Welcome Kit

Advertising Agency Digitas from  Bostons created 2007 this  superb Saab Welcome Kit. Idea was, Send new Saab owners a gift and useful information about their new car. Solution – The most  exciting part of buying a new car is when the dealer hands over the Key. Building on this, their idea was to make the new Saab owner feel
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